American Eagle shares drop after revenue falls short, e-commerce sales slow from last year


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A shopper walks past an American Eagle store in the mall.

Tim Boyle | Getty Images News | Getty Images

American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year.

Its shares were down around 8% in early trading on the news.

American Eagle’s earnings, however, came in ahead of expectations. The company, which also owns the Aerie lingerie brand, said reduced promotions and controlled costs helped fuel its profitability over the summer months.

“We’ve learned that you can still move a lot of goods without discounting,” CEO Jay Schottenstein said in a phone interview. “Our stores are very productive.”

Here’s how American Eagle did for the quarter ended July 31 compared with what Wall Street was anticipating, using Refinitiv estimates:

  • Earnings per share: 60 cents adjusted vs. 55 cents expected
  • Revenue: $1.19 billion vs. $1.23 billion expected

American Eagle’s net income rose to $121.5 million, or 58 cents per share, from a loss of $13.8 million, or 8 cents a share, a year earlier. Excluding one-time items, it earned 60 cents per share, ahead of the 55 cents that analysts had been looking for.

Revenue grew by 35% to $1.19 billion from $883.5 million in the year-ago period. That came in short of analysts’ forecast for $1.23 billion.

Aerie revenue of $336 million was up 34% from a year earlier. American Eagle’s revenue rose 35% to $846 million over the same period.

Digital sales fell 5% from 2020 levels. Last summer, many consumers opted to shop online rather than visit stores due to the Covid pandemic. Digital revenue jumped 66% on a two-year basis, American Eagle said.

The company didn’t offer an outlook for the upcoming quarter or for the year. However, it said it is still on track to reach its previous three-year targets. By fiscal 2023, American Eagle expects revenue to hit $5.5 billion and Aerie to grow to a $2 billion brand.

BMO Capital Markets analyst Simeon Siegel said investors are focused on future trends, as companies are faced with pent-up demand and supply chain backlogs.

American Eagle is in the thick of the back-to-school season, and manufacturing and shipping constraints have been a cloud hanging over the industry. Rival Abercrombie & Fitch reported late last month quarterly sales that were short of analysts’ expectations, as it faced transportation delays that have left inventory backlogged and some store shelves barren.

Schottenstein said American Eagle has been investing in its supply chain for years to be more nimble and less reliant on factories overseas.

“We know there are problems out there, but we feel what we’ve invested in will differentiate us in the coming second half,” he said.

As of Wednesday’s market close, American Eagle shares are up nearly 50% year to date. The company’s market cap is $5.04 billion.

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