In 2020, Apple removed or rejected hundreds of thousands of applications from the App Store for engaging in various forms of fraudulent behavior, including spam, mischief, and privacy violations.
The company’s App Review team last year rejected roughly 200,000 applications that either contained hidden features or which were found to be spam, copycats, or attempting to trick users into making purchases.
An additional 95,000 apps were removed for violating the App Store policies, mainly for performing bait-and-switch maneuvers, where the app functionality is fundamentally changed – usually to commit nefarious actions – after approval in the App Store.
“In just the last few months, for example, Apple has rejected or removed apps that switched functionality after initial review to become real-money gambling apps, predatory loan issuers, and pornography hubs; used in-game signals to facilitate drug purchasing; and rewarded users for broadcasting illicit and pornographic content via video chat,” the company reveals.
Last year, Apple’s App Review team rejected more than 215,000 applications that were found to harvest more user data than needed, or which were mishandling the collected data.
App Store fraud attempts, Apple says, may span even further, involving ratings and reviews, user accounts, developer accounts, and financial transactions.
Thus, in 2020, the Cupertino-based company removed over 250 million ratings and reviews, terminated 470,000 developer accounts, and rejected 205,000 developer enrollment attempts over fraud concerns. Furthermore, the tech giant deactivated 244 million customer accounts and rejected 424 million account creation attempts over fraud and abuse concerns.
With over 900,000 applications in the App Store selling goods and services via payment technologies like Apple Pay and StoreKit, fraud attempts are bound to emerge, and Apple says it was able to prevent more than $1.5 billion in potentially fraudulent transactions last year. The company also identified attempts to use roughly 3 million stolen cards and banned approximately 1 million accounts from transacting again.
The company also notes that it hunts down illegitimate applications being distributed through pirate storefronts and prevents apps from being illicitly distributed through the Apple Developer Enterprise Program.