Harley-Davidson’s Serial 1 electric bicycles expand into Canada after rolling out in EU, US
After beginning sales in the US and recently opening up sales in Europe, Harley-Davidson’s electric bicycle brand Serial 1 has now expanded into Canada, where its e-bikes will be available exclusively at 15 of Canada’s Harley-Davidson dealerships.
Those dealerships, located in British Columbia, Alberta, Ontario, and Quebec, will offer test rides just like US Harley-Davidson dealerships.
The current list of 15 participating Harley-Davidson dealerships is as follows:
- Badlands Harley-Davidson
- Barnes Harley-Davidson – Kamloops
- Barnes Harley-Davidson – Langley
- Barnes Harley-Davidson – South Edmonton
- Barnes Harley-Davidson – Victoria
- Durham Harley-Davidson
- Fox Harley-Davidson
- Freedom Harley-Davidson
- Gabriel Harley-Davidson
- Harley-Davidson Rimouski
- Leo Harley-Davidson
- Mountain View Harley-Davidson
- Pfaff Harley-Davidson
- St Jerome Harley-Davidson
- Trev Deely Motorcycles
The three Serial 1 e-bike models will be priced at:
- MOSH/CTY: $5,099.99 CAD
- RUSH/CTY: $6,699.99 CAD
- RUSH/CTY Step-Thru: $6,699.99 CAD
Those figures are approximately 5% higher than US pricing when accounting for current exchange rates. That represents a slight premium for the exported bikes in Canada (though also likely helps achieve those pretty numbers that end in 99).
Vice president of sales at Serial 1 Brandon Proctor commented on the company’s expansion northward:
“Canada continues to show its enthusiasm for electric transportation and recreation, which we’ve seen in both government legislation as well as favorable tax treatment to the category. We’ve found a strong partner in the Harley-Davidson Canada dealers to introduce Serial 1 to the Canadian provinces and we are eager to become the brand of choice for discerning customers shopping for a premium e-bike.”
In the US, Serial 1 e-bikes are available both at dealerships and online at the company’s website.
The e-bikes offer premium components such as Gates carbon belt drives, Brose’s high-end mid-drive motors, custom batteries developed using the same battery technology from Harley-Davidson’s LiveWire electric motorcycle, integrated LED lighting built into the frame, and enclosed glove boxes, among other features unique to Serial 1.
Harley-Davidson’s expansion into electric bicycles foreshadowed its own electric motorcycle trajectory.
The e-bikes were developed internally and were originally intended to be launched under H-D’s own nameplate. But after the COVID-19 pandemic forced many companies to rethink their playbooks, Harley ultimately spun off a new startup known as Serial 1 to focus exclusively on the e-bike project.
Nearly a year later, Harley-Davidson’s LiveWire electric motorcycle became the first model offered by a second spinoff. LiveWire became a new brand owned by H-D, but that was pared off exclusively for the development of H-D’s electric motorcycle program.
The first model build on the Arrow platform is expected to debut by the end of this year.
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