Blumhouse, the film and TV production company that’s best known for producing horror hits like M3GAN, Get Out, Insidious, and the Paranormal Activity series, is getting into video games.
It’s launched a new subsidary, Blumhouse Games, to produce and publish games, it announced today. Industry veterans Zach Wood and Don Sechler will be president and CFO, respectively.
While Blumhouse didn’t announce any of its upcoming games at launch, it did reveal that its gaming strategy will mirror much of its film one. Known for spinning lower-budget horror flicks into box office gold, Blumhouse will target indie-budget games below $10 million.
“For some time we have been looking to build out a team to start accessing the growth opportunity in interactive media. When we sat with Zach and Don they articulated an approach that resonated with Blumhouse’s model and we knew it was a perfect place for us to start our push into the interactive space.” said Abhijay Prakash, Blumhouse President, in a statement. “With their experience, sensibility and knowledge of the gaming marketplace Zach and Don are the ideal leaders to leverage Blumhouse’s unique genre strengths into gaming.”
“Through my time in the industry, I’ve had the good fortune of working closely with developers to bring their ideas to life. There’s a unique opportunity for horror and genre in the indie game space, and I’m thrilled about teaming up with Blumhouse to meaningfully leverage the company’s brand, reputation, and creative talent,” added Wood.
Wood has shipped more than 30 games over his 25-year-plus career, including Sound Shapes, Hohokum, The Unfinished Swan, and Bound at Santa Monica Studio/PlayStation; Prey: Mooncrash and Redfall at Arkane/Bethesda; and most recently, a stint with Iron Galaxy. Sechler, meanwhile, headed finance, operations, and strategy for PlayStation’s publisher and developer relations function prior to moving to Blumhouse.
Blumhouse Productions is also known for other horror movies like The Purge, Happy Death Day, Halloween, Us, The Invisible Man, Freaky, and The Black Phone. At the end of last year, it announced it was planning to merge with James Wan’s production company Atomic Monster, a deal that’s expected to close sometime this summer.
Alex Stedman is a Senior News Editor with , overseeing entertainment reporting. When she’s not writing or editing, you can find her reading fantasy novels or playing Dungeons & Dragons.