India Is the Fastest-Growing Gaming Market; All You Need to Know About the Niko Partners Asia-10 Games Market Report
Niko Partners, one of the leading research firms in the video game industry, has unveiled its latest Asia-10 report.
The Asia-10 market of Niko Partner features countries like Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, and Vietnam. The new report showcases great potential in terms of growth in the coming years for the gaming industry in the region.
One of the biggest improvements comes from India, which has the second largest gamer base in the world. The country accounts for 50.4% of the gamers in the Asia-10 market, with revenue growth projections of 21% in the next five years.
The report also mentions that Thailand and the Philippines will also be one of the fastest growing markets in terms of gaming revenue and gamer base.
Niko Partners further revealed that the Asia-10 market will see a tremendous boost, with the region forecasted to earn $41.4 billion in 2026. The Asia-10 market currently has a revenue of $35.9 billion in 2022. Similarly, 2026 might also see over a billion gamers in the Asia-10 market, up from 788.7 million in 2022.
It remains to be seen if Niko Partners will change its forecast in the near future. In 2022, the firm lowered its projections for the year because of several factors like the disappointing performance from sectors like blockchain gaming, metaverse and more. Moreover, it doesn’t help that the global economy continues to be under severe stress as well.
Despite all these challenges, Niko Partner believes an uptick in revenue and user base for the Asia-10 market is on the cards, and it will be interesting to see how the region performs in the next few years.