Activision’s highly anticipated Call of Duty Warzone: Mobile launched globally on 21st March 2024, Thursday after racking up an impressive 50 Million pre-registrations.
In its first four days on the market, the free-to-play shooter has generated an estimated $1.4 million in player spending according to data from AppMagic.
Whether Warzone Mobile can retain players and replicate the massive success of Call of Duty: Mobile remains to be seen. However the early issues impacting the gameplay experience could severely dampen the shooter’s long-term revenue prospects if left unresolved.
Warzone Mobile Despite Facing Multiple Issues Cashes in More Than a Million Dollars in First 4 Days
Initial Revenue and Launch Comparison
While a $1.4 million debut may seem respectable, it pales in comparison to the $4.2 million earned by its predecessor Call of Duty: Mobile in the same timeframe back in 2019.
Activision previously reported that Call of Duty: Mobile has generated over $3 billion in revenue to date, highlighting the massive revenue potential for hit mobile titles in the Call of Duty franchise.
Despite its slower start, Warzone Mobile still has an opportunity to be a major hit, especially given half of all Call of Duty engagement now happens on mobile platforms according to Activision. However, the game faces serious challenges with user retention and satisfaction in these crucial early days.
Warzone Mobile May Become the Most Uninstalled AAA Mobile Shooter
The community feels that Warzone Mobile has become one of the most quickly uninstalled games on the Google Play Store within 24 hours of its launch. Players have cited serious gameplay issues, bugs, overheating, graphical glitches, and poor optimization – especially on mid-range Android devices.
Note: The following tweet is anecdotal and not supported by empirical evidence.
Activision has already rolled out a hotfix update attempting to address crashing, graphical corruption, loading times, and preventing incompatible devices from downloading the app. But the severity of the backlash points to the challenges of managing a complex live service game launch across a wide range of mobile hardware.
